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allfashion sourcing Cape Town Hybrid Pop-up Fashion Sourcing Trade Show Next Month

Sep 20, 2021

Organised by Messe Frankfurt South Africa this Covid-19 compliant immersive event will be hosted live and online. Attended by local buyers, business folk and the general public. The event features both local and international products showcased at the pop-up showroom and exhibited virtually by South African textile, leather, footwear and fashion manufacturers. A major focus on sustainability, trend talks, localisation and fashion shows.


Tickets to the live event are limited due to COVID-19 restrictions and strictly available on a first-come first-serve basis. Online-only event registrations are also now open.

Date: 19, 20, 21 October 2021

Time: 9am-4pm daily

Venue: The Lookout Venue, V&A Waterfront, Cape Town

Cost: FREE. Ticket bookings & registration: or at

Championing both manufacturing localisation and sustainability, this event is a leading collaborator in the current drive for economic recovery during the ongoing pandemic. As ordinary South Africans, we can support each other by buying proudly South African products made by South Africans for South Africans.

With sustainable brands favouring local production, sourcing local materials, and employing local artisans, not only is our local economy boosted and sense of community strengthened, but from a global perspective these businesses eliminate the need for frequent transportation thus reducing greenhouse emissions – ultimately preserving natural resources for future generations.

This is true Ubuntu in action.

Kathryn Frew, allfashion sourcing show director, said, “It is important that we find innovative ways to help local companies market their brand to a targeted audience of potential buyers in a cost-effective – and safe – way.”

The live event will feature a range of quality products including ready-to-wear garments, intimates, home textiles, fabrics, and denim. These products will be exhibited in concept booths linked to virtual information scannable via QR codes. Visitors can connect with manufacturers of choice via online matchmaking. Attendees are also invited to the Cape Town Young Designers Competition and winner’s announcement on October 21st.

Frew further added, “Local buyers can touch and feel a display of products without the presence of the exhibitor. Showroom and seminar content have been carefully crafted to enhance both the exhibitor and visitor experience.”

The virtual platform will remain live for a period of 1 month following the V & Waterfront event while content delivered during the 3-day seminars will be available to all registering online. Attendees can enjoy video calls, live chats, sustainability-focused workshops, and get to better understand the importance of localisation in 2021 and beyond.

Major benefits to textile, leather, footwear & fashion manufacturers:

  • Reach targeted buyers & find new customers
  • Discover latest industry trends
  • Launch new products & services
  • B2B matchmaking meetings

Major benefits to buyers:

  • Exposure to a wide variety of quality products
  • Networking opportunities & ideas inspiration
  • Explore other business opportunities in Africa & internationally

Major benefits to general attendees:

  • Stream a curation of fashion shows
  • Join seminars & learn from fashion experts
  • Understand latest industry insights
  • Interact with a diverse range of trendy homegrown fashions

All those attending get to experience synergy between the traditional and virtual. By supporting local artisans and businesses South Africans can take a united stand and cast a vote in favour of comradery, adaptation, and connection. This is fashion sourcing, exhibiting, and eventing reimagined.

Registration for the hybrid event is now open, you may book your free visitor ticker here

For more details about allfashion sourcing, please visit

For exhibitor related enquiries, please contact Kathryn Frew, Show Director of allfashion sourcing on

For visitor or media related enquiries, please contact Priyanka Lutchman, Senior Marketing Manager of allfashion sourcing on


Texpertise Network of Messe Frankfurt

With a unique portfolio of 58 international fairs for the textile sector, Messe Frankfurt is the world’s market leader when it comes to trade fairs for the textile sector. In 2019, around 23,000 exhibitors and approx. 600,000 visitors attended the company’s events around the globe. The portfolio covers the entire value chain of the textile industry and, as the main communication platform, Texpertise Network is a source of information about the world-renowned trade-fair brands and the first-class services provided by Messe Frankfurt.

More information:


Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020 after having recorded sales of €738 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:

* preliminary figures 2020

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