Privacy policy

The below provides you with an overview concerning our collection and processing of your personal data as well as your rights under the privacy law.  

Name and contact information for responsible person

The responsible party is:

Messe Frankfurt France S.A.S
1 Avenue de Flandres
75019 Paris
Téléphone : +33 1 55 26 89 89
Email :

You can reach our data protection officer at:

Messe Frankfurt France S.A.S
Délégué à la protection des données
1 Avenue de Flandres
75019 Paris
Téléphone : +33 1 55 26 89 89
Email :

A. Purposes of processing the data and its legal basis to satisfy contractual requirements in accordance with Article 6 para. 1b GDPR

Data is collected in order to carry out pre-contractual measures and contracts. Please refer to the respective contract documents for the subject matter to be processed and the data required therefore.

with your consent Article 6 para. 1a GDPR

If you give us your consent, we will use your data to inform you about our events and services. For this purpose, we will also relay your data within the Messe Frankfurt group of companies and the respective sales partners in your home country. You have the right to revoke your consent at any time with effect for the future.

to satisfy legal requirements in accordance with Article 6 para. 1c GDPR

Messe Frankfurt must observe various legal requirements, particularly commercial and tax law. Obligations to archive data arise under this.

based on legitimate interests according to Article 6 para. 1f GDPR 

Beyond the satisfaction of contractual or legal obligations, we process your data to protect the legitimate interests of Messe Frankfurt or third parties in the following cases.

With each request for content from our online offerings, cookies are used to optimise communication times and for the anonymised statistical analysis of the use of our online presence. We do not intend to create personal usage profiles. If it is desired that cookies not be used, it is possible to block them by using a specific setting on your browser.


Messe Frankfurt GmbH uses the services of the company Webtrekk GmbH. Webtrekk GmbH collects, stores and analyses data from its headquarters at Robert-Koch-Platz 4, 10115 Berlin, Germany. The company has been certified for data protection in the area of web controlling in Germany based on inspection of their data processing with regard to data protection compliance and data security.

When you use Messe Frankfurt GmbH's online offering, the Webtrekk GmbH places a cookie on your device. This cookie allows Webtrekk GmbH to collect, store and analyse usage data. The collected usage data is made anonymous by truncating the IP address. It is therefore not possible for Webtrekk to identify you personally as a visitor of the Messe Frankfurt service. The truncated IP address is used solely for the session ID and geolocation (down to city level). For more information about Webtrekk's privacy policy, visit A cookie called "webTrekkOptOut" has to be placed on your device to prevent Webtrekk from collecting usage data. The Cookie is available here ( Once the cookie has been stored on your device, no usage data will be collected.


Like most digital marketing platforms, MediaMath uses cookies, mobile ad IDs and other technologies to improve users' online experiences and display more relevant ads, while also optimizing ad delivery and reporting via the platform. None of these technologies are used individually or as a whole through the platform to identify individuals. Instead, they are used to identify a computer or a mobile device with a certain level of certainty, so can that the platform can work well and provide more relevant ads.

If you don't want MediaMath to provide advertisements on your computer or mobile device, which are specifically tailored to your interests, please click here and follow the instructions:


Messe Frankfurt GmbH works together with a target group marketer. For this purpose cookies are placed on our websites which collect or contain anonymous use data for use-based online advertising (online behavorial targeting "OBA"), such as the nature of the website visited, categories visited and/or product pages and/or which browser and terminal has been used for this. The user can either delete the cookies at any time directly in the browser or manage his cookie-preferences at or deactivate the cookies of the target group marketer Aumago GmbH at

DoubleClick by Google

DoubleClick by Google is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick by Google uses cookies to display advertisements that are relevant to you. A pseudonymous identification number (ID) is allocated to your browser to check which ads are displayed in your browser and which ads are clicked on. The use of Google's DoubleClick cookies allows Google and its partner sites to display ads based on previous visits to our site and other websites on the internet. The Google DoubleClick cookies do not contain any personally identifiable information. Occasionally, the cookie will contain an additional, anonymous identifier to identify a campaign, with which a user has previously come into contact. The web behaviour cannot be allocated to a specific person. The information generated by the cookies is transferred to and stored on a server in the United States for evaluation by Google. The collected data are evaluated only for statistical purposes and in an anonymous way. Google will only transfer data to third parties within the legal confines or as part of data processing. Google will not bring together this data with other data that the company collects. However, there is a possibility of this if you are actively signed into your Google account.

You can prevent the storage of cookies by adjusting your browser settings, but please be aware that you may not be able to fully use all the features of our website in this case. You can also prevent transfer to Google of the data generated by the cookies and the data related to your use of the websites or processing of this data by Google by visiting this site ( and then downloading and installing the DoubleClick deactivation browser plugin. As an alternative, you can disable the DoubleClick cookies on the Digital Advertising Alliance website (


We use the retargeting technology called "Feathr" to contact this website's visitors again at a later time within the Feathr partner network as part of remarketing campaigns based on the visitor's previous user behaviour on this site using cookies. If you would like to receive no further targeted ads through Feathr, please refer to the "Your Opt-Out Options" section at In order to do so permanently, your browser must allow the use of cookies.

In addition to this, we use cookies to advertise to specific target groups. We also allow data providers or other automatic data collection tools to our cookies, so that can support us in providing our own content and ads as well as in measuring the effectiveness of our advertising campaigns.

These cookies can provide de-identified demographic or other data linked with data that you have provided us (e.g., your email address) and which we exclusively share with data providers in hashed form that cannot be read by humans. The data collected from registered users on our websites are not anonymous. We use this information together with other information we know or derive about you (e.g., your preferences) to tailor content, services and advertising so that it is more relevant to you. You can prevent the display of interest-based advertising on our site by blocking these cookies.

We do not forward any information to these advertisers and other third parties, which make you directly identifiable. The advertisers and other third parties (e.g., ad networks, ad agencies and possibly other service providers commissioned by them) can only assume that users who interact with or click on personalized advertisements or content belong to the target group, to whom the ad or content is addressed.

Some of our web sites have links to the internet sites of other suppliers. In view of the fact that we have no responsibility for these sites, we recommend that you read the information about data protection at these sites in detail. Should you have any questions or comments about our web sites or our security concept or if you want your personal data to be blocked, please contact us by e-mail at the following address:

Video monitoring

The exhibition centre is monitored by video to control the flow of traffic and visitors and for security purposes, which is indicated accordingly at the entrances. No analysis will be made for other purposes.

Recipients of the data

Only those who absolutely need your data to satisfy our pre-contractual, contractual and legal obligations or to communicate with you will receive access to said data. These can include:   

  • Affiliates of the Messe Frankfurt Group
  • sales partners for your home country
  • service providers supporting us as processors according to Article 28 GDPR.

Additional data recipients can be those to whom you have given your consent for data transmission on a case-by-case basis.

Transmission to a third country

With your consent or to satisfy contractual or legal obligations, we transmit data to our group companies and sales partners in third countries. By agreeing to the EU standard contractual clauses, they are obligated to observe the European level of data protection. You can get an overview of all of the group companies and sales partners on our page Global Network.

Duration of storage

Your data will be stored until our contractual obligations have been met. In order for us to provide you with offers concerning our events and services, data concerning this shall be stored for 8 years at most. The data will be deleted earlier if your knowledge is no longer necessary or if the purpose ceases to exist. Besides this, legal retention periods exist for certain data. Of particular relevance here are the periods of ten years maximum according to commercial and tax law.

Your rights under the data privacy law

With respect to personal data concerning you, pursuant to GDPR you have the right to information according to Article 15, rectification according to Article 16, erasure according to Article 17, restriction of processing according to Article 18, and data portability according to Article 20.

According to Article 21 GDPR, at any time you can revoke consent given to us to process your personal data with effect for the future.  We maintain a revocation list so that an objection to the use of data for advertising purposes can be considered at any time.

You also have the right to lodge a complaint with a supervisory data protection authority according to Article 77 GDPR in conjunction with § 19 BDSG.

Automated decision-making

We do not use any automated decision-making to create or perform contractual relationships.

B. Information about special internet applications Data protection in connection with orders

When you use our online ordering system, we obtain the data from you which is necessary for us to process your order and to provide the agreed-upon services. Mandatory data fields which are being used to collect required data are always clearly designated (with an asterisk).

By providing us with additional optional data, e.g. areas of professional interest, you allow us to offer you numerous advantages:

  • Planning your trade fair visit is easier and simpler, because we are able to provide you with targeted technical information in advance of the event.

  • You can receive special offers from us or our partners which are specially tailored to your areas of interest.

  • You can ensure that your exhibition runs smoothly while benefiting from a wide range of service offers.

This means that you are able to make your own decision as to which data we are to receive about you and your company.

You can find out the conditions under which we process, use or pass on your data to third parties from our information under Items C.2 and C.4.

To ensure the secure transmission of your data, encrypting systems are used so that the communication between your browser and our order system is illegible for any other participants on the internet.

C. Public Procedures Directory

1. Name of the responsible office:

Messe Frankfurt France SAS
1 Avenue de Flandre
75019 Paris
Tel.: +33 1 55 26 89 89 
Fax: +33 1 40 35 09 00 

2. Determining the purpose of collecting, processing or using the data 
The Company's objective is to promote the economy by holding trade fairs and exhibitions in Germany and abroad; by holding events or conducting congresses and conferences; and by conducting all activities relating to the trade fair, exhibition, congress and conference business.
To achieve this objective, the Company has fair and exhibition facilities, as well as congress and conference rooms, which are used for events or rented out for a reasonable fee. The Company is also entitled to hold events of a sporting, cultural or other nature on its premises or to hire out its facilities for such purposes.

All data collection, processing and utilisation shall take place solely in pursuit of the declared objectives of the company, in particular:

  • For carrying out the business process in question

  • For information purposes and for event advertising

  • For the purpose of market and opinion research

  • For event-related service offers

3. Description of the groups of people concerned and the related data or data categories
Per group of people the following data is collected, processed and used in pursuit of the objectives mentioned in section 2:

Group of people

Representatives of companies visiting trade fairs (trade visitor) Data of the company with addresses, contact names and communication data, branch of business, product data, contractual and accounting data
Trade and professional visitors of fairs or events (visitors at trade fair) Data of the company with addresses, contact names and communication data, branch of business, product interests, contractual and accounting data
Visitors of fairs or event without trade visitors restriction (public fair)

Name, communication data and accounting data

Contact persons of companies interested in exhibiting at an event or in visiting it Data of the company with addresses, contact names and communication data, branch of business, product data / product interests
 Representatives of suppliers, service partners and other business partners

Data of the company or institution with contact names and communication data, service information, contractual and accounting data


The personal data of employees, applicants and service providers is utilised for the purpose of internal communications, support, administration and invoicing.
4. Recipients or categories of recipients to whom the data can be provided

  • Group companies

  • Responsible sales and service partners

  • Trade fair and exhibition industry associations

  • Those responsible for processing order data

  • Exhibitors - always in order to fulfil the purposes under Item 5

  • Public bodies, but only when legally obligated to do so

5. Legal deadlines for the restriction on use or deletion of data 

Data retention regulations
Data needed for the purposes stated in chapter C.2. will be routinely deleted after the expiration of 10 years. Data will be deleted earlier as soon as knowledge of them is no longer needed to carry out the purpose for which they were recorded or the purpose itself is not longer persued.

Right of objection
Apart from the mandatory data storage for the purposes of conducting business, you have the right to demand at any time that your data not be retained for other purposes. If you want your personal data to be blocked, please contact us by e-mail at the following address:
In order to ensure that an objection to the utilisation for advertising purposes of personal data that has been collected can be complied with at all times. It is necessary to continuously maintain all objections in a "restricted list".

6. Transfer of data to the following countries:

Countries Purposes of Use  Categories of data

Subsidiaries and branches at :

China / Hong Kong
United Arab Emirates

For all purposes stated in chapter C.2.

All data of all groups of people stated in chapter C.3. 

Sales Partners of Messe Frankfurt   All data of all groups of people stated in chapter  C.3., but only the data of persons from the area of representation of the respective Sales Partner
Service partners in countries mentioned above For the performance of a contract or the implementation of precontractual measures When needed to carry out the respective purpose  data of all groups of people stated in chapter C.3. 

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