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Explore Localisation & Sustainability at allfashion sourcing Cape Town next week

Oct 15, 2021

Proudly organized by Messe Frankfurt South Africa, this Covid-19 compliant immersive event will feature: • Define localisation and sustainability during the pandemic • Plot the course of these important social trends beyond 2021 • Feature 60+ local exhibitors plus a small international contingent

Tickets to the live event are limited due to COVID-19 restrictions, strictly available on a first-come first-serve basis. Online-only event registrations are now open.  

Date: 19, 20, 21 October 2021

Time: 9am-4pm daily

Venue: The Lookout Venue, V&A Waterfront, Cape Town

Cost: FREE. Ticket bookings & registration:



Hosted on Day 1, 19th October, a panel will dissect the importance of localisation, moderated by Michael Lawrence, executive director of SA’s National Clothing Retailers Federation.

Topics include:

  • Covid-19 pandemic heightening the urgency for localisation
  • Investment & job creation through industry localisation
  • The call for an increase in the proportion of locally produced fashion sold in retail stores
  • The return of domestic demand as a key issue for the SA economy


Day 2 of the event on 20th October will address sustainability in South Africa.

  • Moderated by Jackie May Founder of Twyg, a panel of experts including national chain Woolworth’s Head of Sourcing – Lawrence Pillay, Wendren Setzer of Wren Design & Dr Jaisheila Rajput of Tomorrow Matters Now, will explore our nation’s journey to sustainability
  • Following this, a panel featuring Lucie Brigham, Chief of United Nations Office of Partnerships, Jackie May Founder of Twyg and Cyril Naicker CEO of Imprint Luxury, will discuss industry partnerships driving sustainability

Further topics explored:

How the pandemic isn’t the only reason to question the way fashion is consumed, both globally & locally

  • Following the horrific 2013 Rana Plaza garment factory collapse in Bangladesh, more transparency & accountability across the industry is crucial
  • Human & environmental exploitation in our local fashion industry
  • Safe, dignified working conditions & living wages for all those in the supply chain
  • Stronger labour movement in the local fashion industry
  • A South African fashion industry that works to conserve precious resources & regenerate ecosystems


Over 60 local and international products will be showcased live at the pop-up showroom and over 90 exhibitors will feature product images and company profiles virtually. All products feature a range of African textile, leather, footwear, and fashion.  

Attendees can expect:

  • Collaborating Mauritian & Zimbabwean fashion industry companies promoting a range of textiles indigenous to those regions
  • The ability to source clothing, products, & accessories in COVID-friendly pop show rooms
  • All exhibitors favouring local production, sourcing local materials, & employing local artisans, as prime examples of how South Africa is showing up for socially conscious fashion practices

This unique hybrid event really endorses localization by encouraging ordinary South Africans to support each other through buying proudly South African products made by South Africans for South Africans.

Registration for the hybrid event is open, you may book your free visitor ticket here

For more details about allfashion sourcing Cape Town, please visit

For visitor or media related enquiries, please contact Priyanka Lutchman, Senior Marketing Manager of allfashion sourcing Cape Town on


Texpertise Network of Messe Frankfurt

With a unique portfolio of 58 international fairs for the textile sector, Messe Frankfurt is the world’s market leader when it comes to trade fairs for the textile sector. In 2019, around 23,000 exhibitors and approx. 600,000 visitors attended the company’s events around the globe. The portfolio covers the entire value chain of the textile industry and, as the main communication platform, Texpertise Network is a source of information about the world-renowned trade-fair brands and the first-class services provided by Messe Frankfurt.

More information:


Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020 after having recorded sales of €738 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:

* preliminary figures 2020

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